Your Finances, Under Control
Dash is a simple, all-in-one accounting platform designed specifically for UK sole traders, freelancers, and one-person businesses. It replaces the mess of spreadsheets, bank statements, and shoebox receipts with one clean dashboard.
Send invoices, track expenses, calculate your tax, and know exactly where you stand — all in real time. No accounting jargon. No enterprise bloat.
Whether you're just going self-employed or you've been trading for years, Dash makes the numbers make sense.
Everything a Sole Trader Needs, In One Place
From sending your first invoice to filing your self-assessment — Dash walks you through it all.
Professional Invoicing
Create, send, and track invoices in seconds. Automated numbering, 30-day terms, and payment tracking built in.
Expense Tracking
Log every business expense, manage recurring costs, and file receipts digitally — all in one place.
Financial Reports
See your revenue, expenses, and profit at a glance with real-time dashboards and exportable reports.
Tax Calculator
UK sole trader tax estimates, income tax brackets, and student loan calculations — updated for 2024–2026.
AI Tax Advisor
Get plain-English, personalised tax advice based on your actual numbers. No jargon, no guesswork.
Step-by-Step Guides
Walk through registering as a sole trader, filing self-assessment, and managing your books with confidence.
Why Choose Dash?
We built Dash because we were tired of paying for a dozen different tools that don't talk to each other. One platform. One price. Zero headaches.
Replaces Spreadsheets
Ditch the messy spreadsheets. Dash tracks your invoices, expenses, and tax in one clean dashboard.
Built for Sole Traders
Designed for freelancers, contractors, and one-person businesses — not overcomplicated enterprise software.
AI-Powered Advice
Get personalised tax tips and financial insights based on your real numbers, explained in plain English.
HMRC-Ready
Everything organised and ready for self-assessment. No last-minute scramble at tax time.
Simple, Honest Pricing
No hidden fees. No surprises. Cancel anytime. Up to 47% cheaper than the big-name alternatives.
The honest truth
Why Pay More for Less?
The big platforms charge sole traders enterprise prices for features they'll never use. Dash gives you everything you actually need — at a fraction of the cost.
FreshBooks
~£30/mo
Plus plan
✗ No AI tax advice
QuickBooks
~£34/mo
Simple Start
✗ No guided filing
Xero
~£36/mo
Standard plan
✗ Complex for sole traders
Dash Pro
Invoicing + Expenses + Reports + Tax Calculator + AI Tax Advisor
Up to 47%
cheaper than Xero
£150+
saved per year
£0 extra
for AI tax advice
*Based on publicly listed UK pricing as of March 2026. Compared to plans with similar invoicing, expense tracking, and reporting features. Savings calculated on annual billing.
Your Accounting is in Good Hands.
Now How About Your Digital Marketing?
Dash is built by Dash Accounting — a digital marketing specialist based in the UK. From SEO and web design to social media and paid ads, we help small businesses grow online.
SEO & Rankings
Get found on Google with data-driven SEO strategies.
Web Design
Beautiful, fast websites that convert visitors into customers.
Paid Advertising
Meta Ads, Google Ads — reach the right people at the right time.